Ok so here you are. You subscribed to our tool, setup your Google Play connector and now it's finally the time to use it. Exciting stuff!
On this article I'll share my top tips, tricks and shortcuts on using your connector for the first time.
1) Google Play offers multiple reports - and you can have all of them
Probably the first thing you'll notice is that there are multiple reports to choose from:
You can think of those reports as folders, each one containing different metrics and dimensions.
So the tip here is: you can use all reports simply by adding new data sources and picking different reports each time. No need to settle for one report, ok? You can - and should - have all of them.
2) Give your data source a name
Once you pick a report, it is crucial that you label it correctly. Otherwise, how'd you know which data source contains what, right?
So, for example, if you pick the Installs report, you should probably call your data source "Google Play - Installs". Here's an example:
3) You can blend your reports
Ok so let's say you want to see your Store Performance report with both Country and UTMs together? Or maybe Installs and Ratings? Well, then you can blend it:
Select a table and click on "Blend Data":
Pick the dimensions from the different data sources you want to blend:
Use the "packageName" as the Join Key (for this, you'll need to add the Package Name as a dimension on both data sources):
And voilà! Now you can have dimensions from different reports on the same chart:
You're ready to roll ✌️
Now that you know the essentials, you're ready to build anything you want.
The interesting thing about having our connector is that you can now build dashboard with KPIs coming from different sources. So, for example, if you run Google Ads campaigns, now you can put your Google Play data side-to-side with it so you can better understand incrementality from your UAC campaigns. Or maybe you want to see your ASO stats alongside your installs and store performance data. Or your ratings and bugs. The limit is now your imagination!