Promotional Content? What's that again?
Promotional content is the equivalent of iOS In-App Events.
It's about self-serve merchandising units on Google Play that feature fresh and timely content such as special offers, limited-time events, new content, and major updates.
The Schema
Field | Format | Optional | Example |
date | YYYY-mm-dd | NO | 2014-06-19 |
outcome | string | NO | Acquisition, Open, or Update |
package_name | string | NO | com.my.app |
country | string | NO | US |
promotional_content_id | integer | NO | 6854412656845 |
promotional_content_name | string | NO | Black Friday Deal |
viewers_28_day_rolling | integer | NO | 100 |
conversion_rate_28_day_rolling | integer | NO | 100 |
conversion_rate_daily | integer | NO | 100 |
converters_28_day_rolling | integer | YES | 100 |
converters_daily | integer | NO | 100 |
EXTRA: About Outcomes
Users see and interact with events in different ways, depending on whether they have your app installed, and which version.
ACQUISITION: a user who doesn't have your app installed sees an 'Install' button. When they convert, they are acquired as a user.
OPEN: a user who has the latest version of your app on their device sees 'Open' or 'Play', and the button opens your app.
UPDATE: a user with an old version of your app sees 'Update'.
More details on our Google Play Master wiki.
đ How to find and use this report
Requirements
An active Easy App Reports subscription
A successful Google Play connection
via Looker Studio
(Optional) check the status of your Google Play integration;
Open your Google Play connector;
Select âPromotional Contentâ in the list of reports and click âConnectâ;
Select either âReportâ or âExploreâ to visualize your data.
via BigQuery + Looker Studio
Optional: check the availability of the Promotional Content report;
Open Looker Studio and add a new source using BigQuery as your connector;
Find âgdc_promotional_contentâ table within your Project and âConnectâ;
You're in! Now select either âReportâ or âExploreâ to visualize your data.
Conclusion
Now, you can bring those data points to your dashboards so you can tell the full story behind the ups and downs of your charts.
Here at Easy App Reports we're always looking around to bring you more and better insights on your app's growth. If there's an analysis you'd like to do - but you can't yet - let us know! We'd be happy to try to find a solution with you.