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Google Play Promotional Content Added đŸ’«
Google Play Promotional Content Added đŸ’«

Measure the results from your special offers, limited-time events, new content, and major updates.

Romulo Gomes avatar
Written by Romulo Gomes
Updated over a week ago

Promotional Content? What's that again?

Promotional content is the equivalent of iOS In-App Events.

It's about self-serve merchandising units on Google Play that feature fresh and timely content such as special offers, limited-time events, new content, and major updates.

The Schema

Field

Format

Optional

Example

date

YYYY-mm-dd

NO

2014-06-19

outcome

string

NO

Acquisition, Open, or Update

package_name

string

NO

com.my.app

country

string

NO

US

promotional_content_id

integer

NO

6854412656845

promotional_content_name

string

NO

Black Friday Deal

viewers_28_day_rolling

integer

NO

100

conversion_rate_28_day_rolling

integer

NO

100

conversion_rate_daily

integer

NO

100

converters_28_day_rolling

integer

YES

100

converters_daily

integer

NO

100

EXTRA: About Outcomes

Users see and interact with events in different ways, depending on whether they have your app installed, and which version.

  • ACQUISITION: a user who doesn't have your app installed sees an 'Install' button. When they convert, they are acquired as a user.

  • OPEN: a user who has the latest version of your app on their device sees 'Open' or 'Play', and the button opens your app.

  • UPDATE: a user with an old version of your app sees 'Update'.

More details on our Google Play Master wiki.


📊 How to find and use this report

Requirements

  • An active Easy App Reports subscription

  • A successful Google Play connection

via Looker Studio

  • (Optional) check the status of your Google Play integration;

  • Select “Promotional Content” in the list of reports and click “Connect”;

  • Select either “Report” or “Explore” to visualize your data.

via BigQuery + Looker Studio

  • Optional: check the availability of the Promotional Content report;

  • Open Looker Studio and add a new source using BigQuery as your connector;

  • Find “gdc_promotional_content” table within your Project and “Connect”;

  • You're in! Now select either “Report” or “Explore” to visualize your data.


Conclusion

Now, you can bring those data points to your dashboards so you can tell the full story behind the ups and downs of your charts.

Here at Easy App Reports we're always looking around to bring you more and better insights on your app's growth. If there's an analysis you'd like to do - but you can't yet - let us know! We'd be happy to try to find a solution with you.

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