👇 Now available
Google Play: Installs per App Version
App Store: Subscription
App Store: Subscriber
How to Activate it
Google Play
Open your Google Play connector;
Pick the "Installs - per App Version" report.
App Store
Open our App Store connector;
Pick the "Subscription" or "Subscriber" report.
Once you hit "Connect" all fields will be available so you can explore your data - and don't forget to rename it so in the future you know what's what ;)
🔥 What's cool about it
Google Play: Installs per App Version
What this does is that it enables you to see how each version of your app is doing acquisition and retention-wise. This was a request from marketers - especially ASO specialists - who want to understand how each version performs against each other.
You can now see how many Installs, Uninstalls, and Active Devices and break it down by each version of your app.
App Store: Subscription
This one is for the pros.
It enables you to go deeper into your subscription stats, where you can answer questions such as:
How many Active Subscriptions do I have?
From my subscriptions, how many are Introductory offers?
What's my breakdown by Free Trials, Pay-as-you-go, and Pay Upfront?
How many subscriptions in Grace Period do I have?
How many subscriptions do we have in Billing Retry?
How many promo codes do we currently have active on Free Trial?
App Store: Subscriber
This report provides transaction-level data on your subscription. This one is as deep as you can go regarding subscription data from Apple.
It'll be interesting to see what analysis and visualization you'll build with it.
Due to its granularity, we expect to receive tons of data on this report. It's a good idea to start slowly and filter the data as much as possible so Looker Studio's rate does not limit you too much.
Again, we're happy to bring yet another collection of metrics and dimensions for you. Stay tuned because the list is getting even longer in a few days from now (:
As always, if you have any questions, reach out on the chat!