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Drill down on your iOS subscriptions with this new report
Drill down on your iOS subscriptions with this new report

We have a new App Store kid in town: the Subscription Events Report

Romulo Gomes avatar
Written by Romulo Gomes
Updated over a week ago

In this version, we’re launching yet another App Store report called Subscription Events.

The data from this report comes straight from Apple’s API, so it can flow automatically to your dashboards once you build one.

Get answers to questions such as:

“What’s my app’s Lifetime Value?”

“Why are my customers canceling?”

“What’s my Activation to Renewal rate?

“How many people reactivated their subscriptions recently?”

“How many cancellations did I get last week/month/quarter?”

“During how many consecutive paid periods are my customers staying?”

“What percentage of canceled subscriptions is due to multiple failed payment attempts?”

And many others. You can also split your metrics by date, app, country, device, and subscription, enabling you to go deeper into your subscription growth metrics.

How to find this report?

Simply create a new data source using our App Store Connector and then select "Trends - Subscription Events" on your Report Type:

Types of Subscription Events included:

- Refunds

- Renewals

- Activations

- Cancellations

- Reactivations

- Entered Billing Retry

- Enter Billing Grace Period

- Renewals from Grace Period

- Conversion to Standard Pricing

Also find:

- Cancelation Reasons

- Marketing Opt-in

- Consecutive Paid Periods

- Previous Subscription

- Days Canceled

- Preserved Pricing

Which you can split by:

- Country

- Device

- Subscription Name, Group ID, and Apple ID

- App Name or App Apple ID

- Event Date

We’re happy to bring this report to you as this is vital information that Apple doesn’t provide on the App Store Connect interface.

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