If you're comparing the data you see on Data Studio vs App Store Connect and notice that there are discrepancies, don't worry. This misunderstanding can be clarified by:

  1. Breaking down your Units by using the ProductTypeIdentifier dimension: you're be able to differentiate app downloads from updates, re-downloads and sales when you use it.

  2. Realizing that the data you see from the connector comes directly from Apple's official API itself which is published on PST (Pacific Standard Time - Los Angeles / Vancouver)

  3. Apple's API brings data from the "Trends" - also known as "Sales and Trends" - tab. "Analytics" data in the other hand isn't included on the API (we're adding those metrics ourselves on this upcoming connector).

1 - The ProductType identifier field

To get a complete view of this dimension, please visit Apple's official documentation.

Here's our short summary of the main filters you might want to use:


If you want to see app installs only

ProductTypeIdentifier starts with 1

If you want to see all your in-app purchase sales

ProductTypeIdentifier starts with IA
(or FI1 for Mac Apps)

If you want to see in-app subscription sales only

ProductTypeIdentifier starts with 1A9

If you want to see in-app auto-renewable subscription sales only

ProductTypeIdentifier starts with IAY

If you want to see updates only

ProductTypeIdentifier starts with 7

If you want to see

re-downloads only

ProductTypeIdentifier starts with 3

2 - Confirming timezone discrepancies

To confirm that any other discrepancies are caused by timezone differences you can do the following:

  1. Go to the Trends menu

  2. Select Units on the left-side menu

  3. Change timezone to PST (drop-down menu on the right side of the date picker)

It should look like this:

By doing this you can change the timezone to match what you see on the connector.

What else can go wrong?

Whenever I'm still finding major and inconsistent discrepancies despite the above I ask myself the following:

  1. Am I comparing the data from the right apps?

  2. Are you using any other filter on your Data Studio dashboard?

  3. Am I comparing the exact same dates from both?

  4. Am I comparing the right metric (ex: Units vs Sales)?


Given that the data you see on Google Data Studio comes directly from Apple's Official API there shouldn't be any doubt that what you see on your dashboard is the source of truth of your app's data.

Speaking from personal experience, it did take me a few weeks to completely understand all the nuances on Apple's data. After doing some digging I realized I have much more control on the data I see by fully exploring the ProductType Identifier dimension.

Still, if you're still struggling with this, do send us a message so we can help :)

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