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Comparing your Trends report data with App Store Connect
Comparing your Trends report data with App Store Connect
Romulo Gomes avatar
Written by Romulo Gomes
Updated over a week ago

Before getting started

Check if you're using the Trends or the Analytics report.

They're the same as you see on your App Store Connect top menu:

Trends Report on App Store Connect and Easy App Reports

If you want to use the Analytics report instead, don't forget you must run our Chrome Extension to get that data.

If you're using the Trends report, please continue reading:

Discrepancies in the Trends report can be easily cleared by:

  1. Breaking down your Units using the ProductTypeIdentifier (more details)

  2. Setting the timezone to PST (Pacific Standard Time)

  3. Apple's API brings data from the "Trends" - also known as "Sales and Trends" - tab. "Analytics" data, on the other hand, isn't included in the API

1 - The ProductType Identifier

This dimension lets you break down your units into App Installs, In-App Purchases, Updates, and Re-downloads.

Here's our summary of the main filters you might want to use:

Filter

If you want to see app installs only

ProductTypeIdentifier starts with 1

If you want to see all your in-app purchase sales

ProductTypeIdentifier starts with IA
(or FI1 for Mac Apps)

If you want to see in-app subscription sales only

ProductTypeIdentifier starts with 1A9

If you want to see in-app auto-renewable subscription sales only

ProductTypeIdentifier starts with IAY

If you want to see updates only

ProductTypeIdentifier starts with 7

If you want to see

re-downloads only

ProductTypeIdentifier starts with 3

2 - Confirming timezone discrepancies

To confirm that timezone differences cause any other discrepancies, you can do the following:

  1. Go to the Trends menu

  2. Select Units on the left-side menu

  3. Change the timezone to PST (drop-down menu on the right side of the date picker)

It should look like this:

Doing this allows you to change the timezone to match what you see on the connector.


What else can go wrong?

Whenever I'm still finding major and inconsistent discrepancies despite the above, I ask myself the following:

  1. Am I comparing the data from the right apps?

  2. Are you using any other filter on your Data Studio dashboard?

  3. Am I comparing the exact same dates from both?

  4. Am I comparing the right metric (ex: Units vs Sales)?

Conclusion

Given that the data you see on Google Data Studio comes directly from Apple's Official API, there shouldn't be any doubt that what you see on your dashboard is the source of truth of your app's data.

Speaking from personal experience, it took me a few weeks to completely understand all the nuances of Apple's data. After digging, I realized I have more control over the data I see by fully exploring the ProductType Identifier dimension.

Still, if you're still struggling with this, do send us a message so we can help :)

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