IMPORTANT - In order to set up your App Store connector you'll need:

  • An active Easy App Reports subscription

  • Google Chrome (best browser for Looker Studio)

  • Account-holder access to App Store Connect

This setup is divided in two parts

  1. Getting API keys and credentials from App Store Connect

  2. Activating your App Store connector on Looker Studio

Part 1 - Getting API keys and credentials from App Store Connect (with tutorial video)

First, we need to generate your Key ID, Auth Key and Issuer ID:

  1. Go to "Users and Access"

  2. Click on Generate API Key

    If you don't see this page it's because the account you're using doesn't have admin-level permissions. If you can't have it for any reason, your best option is to ask a co-worker or the owner of your developer account.

  3. Set a name for your API key and give it the "Sales and Reports" access

  4. Well done! Now you just need to copy your Key ID and download your API Key

  5. Open the API key file to find your Auth key

    App Store Auth Key example

  6. The Issuer ID should be visible on the same page (see below)

  7. And the Vendor ID is available on your Payment and Financial Reports page

Great, now you have everything you need for part two 🤘

Part 2 - Activating your App Store connector on Looker Studio

The Steps

  1. Access and add your Key ID, Issuer ID, Vendor ID, and Auth Key exactly as they are


    IMPORTANT: don't remove the "-----BEGIN PRIVATE KEY-----" and "-----END PRIVATE KEY-----" from the Auth Key field.

  2. Great! Now you can go to Data Studio through this link. You'll have to open and authorize our connector


  3. Now you have to add your Key (find it here) on Data Studio


  4. Pick the "Sales and Trends" report and then click "Connect".

  5. That's it, you're in!! 🏆


    Once you click on "Report" you can start building your own dashboard - or leverage ours if you left the checkbox checked.

"Ok, now what?"

In the video above I use my own App Store connector for the first time so you know exactly what to do and what to expect from your first experience on Data Studio.

In this article we provide a few extra tips on how to get the most out of your brand-new connector:

👉 Using your App Store connector to Looker Studio for the 1st time

"What about the Analytics report?"

That's another report we offer. Click here to see instructions on how to activate it.

Putting shortly, you'll have to download our Chrome Extension and login into your App Store Connect account in order to get that report.


From this point on, your data will remain available as long as you don't remove the API keys under your account and own an active subscription.

This means no more dealing with CSVs and rescuing tons of time to build your app reports! I hope you have a great one with us.

And if you're struggling with your setup feel free to send us a message on the chat, we'll be happy to help!

Please consider letting us know if this article was helpful so we can continue improving our documentation👇

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